Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Tesis Membership
Diandra Karina
Penggunaan taktik word of mouth dalam meningkatkan brand awareness PT Go-Jek Indonesia = Utilization of word of mouth tactic to increase brand awareness PT Go-Jek Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
UI - Makalah dan Kertas Kerja
Kezia Radtu Shania
Cherish Beauty Without Worries: Rancangan Strategi Komunikasi dalam Rangka Meningkatkan Brand Awareness untuk Jasa Kecantikan 'Lassy Beauty' = Cherish Beauty Without Worries: Communication Strategy Plan to Increase Awareness for Beauty Service Brand 'Lassy Beauty'
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2021
UI - Tugas Akhir
Anggi Ghaisani Pertiwi
Strategi integrated marketing communication untuk meningkatkan brand awareness pada usaha kecil menengah (business coaching pada UKM industri bakery) = Integrated marketing communication strategy to increase brand awareness for small medium enterprise (business coaching in small medium enterprise cake and bakery industry)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
UI - Tesis Membership
Cintha Tirangi Rivai
The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention = Pengaruh Influencer MS Glow terhadap Citra Perusahaan, Konsep Diri, dan Minat Beli
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
UI - Skripsi Membership