Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Universitas Indonesia, 2016
 UI - Tesis (Membership)
Diandra Karina
Penggunaan taktik word of mouth dalam meningkatkan brand awareness PT Go-Jek Indonesia = Utilization of word of mouth tactic to increase brand awareness PT Go-Jek Indonesia
2015
 UI - Makalah dan Kertas Kerja
Cintha Tirangi Rivai
The Impact of MS Glow Influencers toward Brand Image, Self Concept, and Purchase Intention = Pengaruh Influencer MS Glow terhadap Citra Perusahaan, Konsep Diri, dan Minat Beli
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Anggi Ghaisani Pertiwi
Strategi integrated marketing communication untuk meningkatkan brand awareness pada usaha kecil menengah (business coaching pada UKM industri bakery) = Integrated marketing communication strategy to increase brand awareness for small medium enterprise (business coaching in small medium enterprise cake and bakery industry)
Universitas Indonesia, 2017
 UI - Tesis (Membership)
Pengaruh brand awareness terhadap preferensi konsumen: Studi pada konsumen air minum dalam kemasan di DKI Jakarta.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Skripsi (Membership)