Agrie Pratama
Peran social media dalam membangun brand image guna mempertahankan corporate image (Studi kasus fans page Facebook dan Twitter XL Axiata) = The role of social media to build brand image in term and maintain corporate image (Case study on fans Facebook page and Twitter XL RameL Axiata)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Nur Azizah Vidya
Twitter sentiment analysis terhadap brand reputation: studi kasus PT XL Axiata Tbk = Twitter sentiment analysis on brand reputation: case study PT XL Axiata Tbk / Nur Azizah Vidya
2015
 UI - Tugas Akhir
I Gusti Ngurah Aditya Lesmana
Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Paula Lieoni Arnoldina
Analisis customer relations PT XL axiata melalui twitter = Pt XL axiata s customer relations analysis through twitter
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Fandi Andrian Cindra Putra
Pengaruh corporate social responsibility terhadap brand image perusahaan: studi kasus: E-learn XL future leaders PT XL Axiata Tbk = Influence of Corporate social responsibility in building brand image: case study: E-learn XL future leaders PT XL Axiata Tbk
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)