Devara
Pemasaran B2B dan Eksposur Tingkat Produk Pada Peran Account Manager di PT Finnet Indonesia = B2B Marketing and Product-Level Exposures Within the Role of Account Managers at PT Finnet Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tugas Akhir
Taub, Alexander
Pitching and closing : everything you need to know about business development, partnerships, and making deals that matter / Alexander Taub and Ellen DaSilva
McGraw-Hill Education, 2014
 Buku Teks
Elsa Mayasari
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Retno Sri Lestari
Analisa pengaruh brand orientation terhadap brand performance pada perusahaan kesehatan Business-to-Business (B2B) di Indonesia = Analysis the role of brand orientation on brand performance in Business-to-Business (B2B) healthcare firms in Indonesia / Retno Sri Lestari
2019
 UI - Tesis (Membership)
Hutt, Michael D.
Business marketing management: B2B
South Western Cengage Learning, 2013
 Buku Teks