Zura Akhmad Fakhrurrozi
Analisis customer engagement pada bisnis social commerce : perbandingan antara platform instagram dan online marketplace c2c shopee gynda hijab store = Customer engagement analysis in social commerce : business comparison between instagram and c2c online marketplace shopee gynda hijab store
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
De Bonis, J. Nicholas
Value-based marketing for bottom-line success
McGraw-Hill, 2003
 Buku Teks
Annisa Putri Adisty
Implementasi strategi komunikasi pemasaran melalui media sosial instagram (studi kasus terhadap pemanfaatan pendekatan aisas oleh online shop imagine Indonesia) = The implementation of marketing communications strategy through instagram (case study on the usage of aisas method by imagine Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Nadiya Alistika
Pengaruh viral marketing campaign terhadap customer engagement generasi millennial: studi #AdaAQUA pada akun Instagram @SehatAQUA = The effect of viral marketing campaign towards customer engagement millenials: case study of #AdaAQUA on Instagram
2018
 UI - Skripsi (Membership)