Arthur, Lisa
Big data marketing: engage your customers more effectively and drive value
Wiley, 2014
 Buku Teks
Wirzal Taufiq
Live Your Highest Value
Gramedia Pusaka Utama, 2016
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Agrita Widiasari
Analisa relationship marketing terhadap pembentukan consumption value (studi kasus produk niche di dalam skena musik elektronik-pon your tone) = Analysis of relationship marketing towards the formation of consumption value (case study niche product in electronic music scene pon your tone) / Agrita Widiasari
2017
 UI - Tesis (Membership)
Value-based marketing: marketing,growth and firm value
 Artikel Jurnal
Driving your companys value: strategicbenchmarking for value
John Wiley & Sons, 2005
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