Arthur, Lisa
Big data marketing: engage your customers more effectively and drive value
Wiley, 2014
 Buku Teks
Wirzal Taufiq
Live Your Highest Value
Gramedia Pusaka Utama, 2016
 Buku Teks SO
Agrita Widiasari
Analisa relationship marketing terhadap pembentukan consumption value (studi kasus produk niche di dalam skena musik elektronik-pon your tone) = Analysis of relationship marketing towards the formation of consumption value (case study niche product in electronic music scene pon your tone) / Agrita Widiasari
2017
 UI - Tesis Membership
Value-based marketing: marketing,growth and firm value
 Artikel Jurnal
Driving your companys value: strategicbenchmarking for value
John Wiley & Sons, 2005
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