Preparing for the new mollennium: the case for using marketing strategies
 Artikel Jurnal
Schneider, Grant J.
She means business : 7 new rules for marketing to today's woman
Time, 2015
 Buku Teks
Kotter, N.P.
The New Rules
0, 0
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Harden, Leland
Marketing by the numbers: how to measure and improve the ROI of any campaign
[American Management Association;, ], 2011
 eBooks
Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
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