The new approach to improving engineering education for an academic atmosphere
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Oliver, Gordon
Marketing today
Prentice-Hall, 1980
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Schneider, Grant J.
She means business : 7 new rules for marketing to today's woman
Time, 2015
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Kotler, Philip
Marketing moves : a new approach to profits, growth, and renewal
Harvard Business School Press, 2002
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Linder, Jane C.
Outsourcing for radical change : a bold approach to enterprise transformation
Amacon, 2004
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