Hiebert, Ray Eldon
Mass Media IV: an introduction to modern communication
Longman, 1985
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Baran, Stanley J.
Introduction to mass communication media literacy and culture
McGraw-Hill, 2004
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Vivian, John
The media of mass communication
Pearson, 2011
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Bittner, John R., 1943-
Mass communication: an introduction
Prentice-Hall, 1980
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Wilson, Stan Le Roy
Mass media/mass culture : an introduction
McGraw-Hill, 1995
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