Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
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O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
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Malcles, L. N.
Les sources du travail bibliographique
Geneve Librairie E. Droz, 1950
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Davis, Martyn P.
The Effective use of advertising media : a practical handbook / Martyn P. davis
Business Books, 1985
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Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
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