Maria Mahdalena
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Aruan, Hans Benhard
Tahapan untuk terlibat: pengaruh intensity of social media use terhadap engagement in company's social media, perception of corporate reputation dan purchase intention: studi kasus: maskapai penerbangan Air Asia = A stage to engage the effect of intensity of social media use towards engagement in company's social media perception of corporate reputation and purchase intention: study case Air Asia airlines
2016
 UI - Skripsi (Membership)
Amyra Salsabela Yasser
The role of live streaming in building consumer trust, engagement, and purchasing intention in Indonesian social commerce online thrift clothes sellers = Peran live streaming dalam membangun kepercayaan konsumen, engagement, dan minat beli dari penjual pakaian thrift di social commerce di Indonesia.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Sibarani, Natasha
Pengaruh corporate rebranding perubahan nama perusahaan Indosat menjadi Indosat Ooredoo terhadap sikap konsumen = Impact of coporate rebranding of Indosat into Indosat Ooredoo toward consumer attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Shoffan Ardhika Wijoyo
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)