Raisha Putri Aprilia
Pengaruh brand attachment terhadap perilaku positif dan negatif konsumen dengan attachment styles sebagai efek moderasi pada transportasi online di wilayah Jabodetabek = The Effect of brand attachment on consumer positive and negative behavior with attachment styles as a moderating effect on online transportation in Jabodetabek Region
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Karima Dhiya Dharanathi
Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Ratna Endatetha
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Sijabat, Eunike Natalia Marsaulina
Anteseden brand loyalty dalam perilaku pembelian kosmetik = Antecedences of brand loyalty on cosmetic buying behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Kinanti Alvani
Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer
Fakultas Psikologi Universitas Indonesia, 2017
 UI - Tesis (Membership)