Hutabarat, Alexander Christopher Mangapul
Pengaruh karakteristik terhadap kepercayaan merek dan intensi pembelian sepatu edisi terbatas (Studi pada konsumen Jabodetabek) = Affects characteristic of limited edition shoes towards brand trust and purchase intention (Studied on Jabodetabek consumer)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Ratna Dewi
Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Afifah Cahyaning Hannandita
Pengaruh Pemasaran, Pengetahuan Merek, dan Sikap Pada Produk Terhadap Minat Beli Hijau (Studi Pada Mobil Listrik Hyundai di Jabodetabek) = The Influence of Marketing, Brand Knowledge, and Attitudes towards Products on Green Purchase Intention (Study on Hyundai Electric Cars in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Raedi Zakiri Jazuli
Pengaruh perceived risk terhadap price consciousness dan purchase intention komputer tablet pada mahasiswa di Jabodetabek : studi kasus merek dagang Samsung = The influence of perceived risk on price consciousness and purchase intention of tablet computer among university student in Jabodetabek : case study Samsung brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Airiza Istitho Pramono
The Impacts of Brand's Instagram Marketing on Generation Z's Purchase Intention: The Case of F&B Industry in Jabodetabek = Pengaruh Pemasaran Media Sosial Merek di Instagram pada Niat Beli Konsumen Industri Makanan dan Minuman di Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership