Johansson, Johny K.
Cara pemasaran ala Jepang = the Japanese way of marketing
Gramedia Pustaka Utama , 1998
Buku Teks
Johansson, Johny K.
Relentless : the Japanese way of marketing= pemasaran ala jepang/ Johny K. Johansson and Ikujiro Nonakakata pengantar oleh Hermawan Kartajaya
Gramedia Pustaka Utama , 1998
Buku Teks
Marketing opportunities in Japan / Dentsu Incorporated
McGraw-Hill, 1978
Buku Teks
Yoshino, Michael Y.
The Japanese marketing system : adaptations and innovations
MIT Press, 1979
Buku Teks
Yoshino, Michael Y.
The Japanese marketing system adaptations and innovations
The MIT Press, 1971
Buku Teks