Billy Koesoemadinata
Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Spitzer, Harry
Inside retail sales promotion and advertising
Harper and Row, 1982
 Buku Teks
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
 Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2007
 Buku Teks
Rotua Uly Inge
Representasi budaya dalam iklan pariwisata (analisis semiotika pada video musik S.E.O.U.L dan Fly to Seoul) = Culture Representation in Tourism Commercial (Semiotic Analysis of S.E.O.U.L and Fly to Seoul Music Video)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open