Safira Amalia
Pengaruh promosi penjualan terhadap minat beli produk the body shop = The Effect of sales promotion on purchase intention of the body shop product
2017
 UI - Skripsi Membership
Nadiya Rawil
Pengaruh Ulasan Online Pada Platform Tiktok terhadap Purchase Intention Produk Kecantikan = The Effect of Online Reviews on the Tiktok Platform on Purchase Intention of Beauty Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Joshua S. Prawiro
Dampak Visual Appeal dan Portability Terhadap Online Purchase Intention Konten Mobile Game Online di Indonesia = The Effect of Visual Appeal and Portability Towards Online Purchase Intention of Online Mobile Game Content in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Rinaldhi Banu Ristyan
Pengaruh freemium application pada intensi dan keputusan pembelian terhadap layanan musik online: studi kasus spotify Indonesia = Freemium application effect toward intention and purchase decision in online music service: a case study in spotify Indonesia
2017
 UI - Skripsi Membership
Tamas Fachryto
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership