Amanda Rianti Utomo
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Amanda Rianti Utomo
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Dien Zakiyyah
Analisis variabel-variabel yang berpengaruh terhadap brand equity private label: studi kasus pada Slurpee 7 eleven = Analysis of variables affecting the brand equity private label: case study on Slurpee 7 eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Sirot Fadhlurahman
Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Budi Satria
Pengaruh brand bank mandiri terhadap brand equity bank syariah mandiri
Program Pascasarjana Universitas Indonesia, 2009
 UI - Tesis (Open)