Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi (Open)
Maharani Rachel Genezareth
Pengaruh Museum Servicescape Terhadap Word Of Mouth Pada Pengunjung Museum Sonobudoyo Yogyakarta = The Effect of Museum Servicescape on Word of Mouth among Visitors in Museum Sonobudoyo Yogyakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Silverman, George
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Humaira Fathma Gardilla
Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi (Membership)