Eka Rivia Sakti
Pengaruh price/quality inference, price consciousness, dan product involvement terhadap loyalitas pada restoran makanan khas Indonesia di pusat perbelanjaan modern (MAL) dengan perceived product information sebagai variabel moderasi = Effects of price/quality inference, price consciousness, and product involvement on loyalty of Indonesian local food restaurants in shopping mall with perceived product information as moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Dinda Anjani
Pengaruh status consumption terhadap fashion consciousness dan brand status dalam kesediaan untuk membayar harga premium pada fesyen muslim di Indonesia dan religiusitas sebagai variabel moderasi = The effect of status consumption towards fashion consciousness and status brand on willingness to pay price premium on muslim fashion with religiosity as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Anindita Dharmesti
Analisis willingness to pay generasi milenial terhadap produk sustainable fashion = An analysis of millenials' willingness to pay towards sustainable fashion product.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Citra Hasna Paramita
Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Wahid Nurhidayat
Analisis Pengaruh Fashion Interest, Product Novelty Dan Product Quality Pada Brand Consciousness Dan Brand Loyalty Pada Pembelian Sepatu Olahraga = Analysis Of The Influence Between Fashion Interest, Product Novelty And Product Quality Toward Brand Consciousness And Brand Loyalty On Sportshoes Purchasing
Fakultas Ekonomi Universitas Indonesia, 2015
 UI - Skripsi Membership