Patricia Amelia Tjandra
Analisis pengaruh consumer knowledge terhadap repurchase intention dengan price discount sebagai variabel moderator studi pada pengguna jasa go jek = The effect of consumer knowledge towards repurchase intention with price discount as moderating variable study on go jek users
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Luhur Adiprasetyo Sarodja Hadiningrat
The effect of social media marketing activities on brand equity: case study of Go-jek = Pengaruh social media marketing activities terhadap brand equity: studi kasus Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Rio Johan Kusuma
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Fauzia Nashiha
Pengaruh Electronic Word of Mouth (e-WOM) di media sosial terhadap reputasi PT. Go-Jek Indonesia = The effect of Electronic Word of Mouth (e-WOM) in social media on the reputation of PT. Go-Jek Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja