Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Ritualized Use, dan Instrumental Use terhadap Intention to Use pada Aplikasi Online Music Streaming Spotify di Kalangan Gen Z dan Millennial = The Effect of Perceived Ease of Use, Perceived Usefulness, Ritualized Use, and Instrumental Use towards Intention to Use on Online Music Streaming Spotify among Gen Z and Millennials

Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).

Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users

Analisis pengaruh perceived value terhadap Continued Use Intention pengguna premium dan Purchase Intention pengguna freemium pada platform streaming musik : studi kasus spotify = Analysing the role of perceived value toward Continued Use Intention in premium users and purchase intention in freemium users of platform streaming music : case study spotify

Pengaruh hasil pengalaman pelanggan terhadap perilaku Non-Transaksional melalui keterikatan pelanggan pada pengguna layanan Streaming Online Netflix di Jabodetabek = The effect of customer experience outcomes on Non-Transactional behaviors through customer engagement on Netflix Online Streaming service users in Jabodetabek