Analisis motivasi konsumen online dalam melakukan Impulse Buying pada transaksi C2C Commerce: studi pada forum jual beli Kaskus = Analysis of online consumer's motivation in impulse buying behavior within C2C Commerce transaction : studies of forum jual beli Kaskus

Mindful Consumption of second-hand clothing on Indonesian Generation Z: the role of eWOM, attitude, and consumer engagement = Konsumsi yang Sadar Terhadap Pakaian Bekas Pada Generasi Z Indonesia: Peran eWOM, Sikap Dan Keterlibatan Konsumen

Analisis Peran Dimensi Homophily, Keterikatan Emosional, dan Keahlian terhadap Persepsi Konsumen terkait Popularitas Vlogger dan Perilaku Pembelian = Analysis of the Role of Homophily Dimensions, Emotional Attachment, and Expertise on Consumer’s Perception of Vlogger’s Popularity and Purchase Behavior

Analisis kegiatan pemasaran berdasarkan theory of planned behaviour konsumen dengan gaya hidup sehat (studi mengenai kegiatan pemasaran fitbar 2012) = Analysis of marketing based on theory of planned behaviour in consumer with healthy life style (a case study of fitbar marketing in 2012)

Consumer behavior : building marketing Strategy