Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service

Analisis Faktor-Faktor yang Memengaruhi Intensi Pembelian Produk Kosmetik Hijau Pada Konsumen Muslim di Indonesia = Analysis of Factors Influencing Intention to Purchase Green Cosmetics Products for Muslim Consumers in Indonesia

Analisis Pengaruh Live Streaming terhadap Purchase Intention Wanita di Jabodetabek pada Produk Kosmetik di Social Commerce TikTok = Analysis of The Influence of Live Streaming on Female Purchase Intention Towards Cosmetic Products in TikTok Social Commerce

The Effect of Consumer Resonance Toward Purchase Intention on Social Network Sites (Case Study: Instagram Traveloka) = Pengaruh Dari Resonansi Konsumen Terhadap Niat Pembelian Pada Situs Jejaring Sosial (Studi Kasus: Instagram Traveloka)