Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)

Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers

Pengaruh brand image terhadap repurchase intention pada Lazada Indonesia = The effect of brand image towards repurchase intention on Lazada Indonesia

Analisis pengaruh self-image, norma subjektif, dan perceived value terhadap intensi penggunaan electronic booking e-booking pada pengguna muda di Indonesia dengan technology acceptance model sebagai mediasi. studi kasus: booking.com = Analysis the effect of self image subjective norm perceived value toward youth s intention to use electronic booking e booking in Indonesia with technology acceptance model as mediation study case booking.com

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy