Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)

Pengaruh brand image terhadap repurchase intention pada Lazada Indonesia = The effect of brand image towards repurchase intention on Lazada Indonesia

Analisis pengaruh self-image, norma subjektif, dan perceived value terhadap intensi penggunaan electronic booking e-booking pada pengguna muda di Indonesia dengan technology acceptance model sebagai mediasi. studi kasus: booking.com = Analysis the effect of self image subjective norm perceived value toward youth s intention to use electronic booking e booking in Indonesia with technology acceptance model as mediation study case booking.com

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Pengaruh offline store image dan online store image terhadap purchase intention: studi pada private label brand Berrybenka = The influence of offline store image and online store image towards purchase intention: study in private label brand Berrybenka