Meutia Athaya
Analisis Keinginan Konsumen Dalam Menggunakan Airbnb Kembali Dilihat Dari Perceived Authenticity, eWoM Dan Price Sensitivity = Analysis Of Consumers' Repurchase Intention Of Aibnb Through Perceived Authenticity, eWoM And Price Sensitivity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
UI - Skripsi Membership
Lucky Herpionita
Faktor-faktor yang mendorong konsumen di restoran untuk menyampaikan electronic word of mouth studi kasus: union, loewy, dan skye = The factors that drive consumer to spread electronic word of mouth (eWOM), case study: union loewy and skye
2017
UI - Skripsi Membership
Sinta Bela Damayanti
Analisis Faktor-Faktor yang Memengaruhi Niat Keberlanjutan Penggunaan Media Sosial Tiktok dalam Edukasi di Indonesia = The Influence of Satisfaction and Perceived Usefulness for Accessing Education Content on Tiktok
Fakultas Ilmu Komputer Universitas Indonesia, 2021
UI - Skripsi Membership
Tri Lazfika Rizki
Analisis Peran Social Media Images Perceived Value, Consumer Engagement dan Consumer Involvement terhadap eWOM Instagram Pesona Indonesia = Analysis Role of Social Media Images Perceived Value, Consumer Engagement and Consumer Involvement on eWOM Instagram Pesona Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
UI - Skripsi Membership
Praditya Adhi Wibowo
Pengaruh persepsi masyarakat atas manfaat, nilai ekonomi dan nilai sosial yang diterima terhadap keinginan untuk terlibat dalam tanggung jawab sosial perusahaan di media sosial = The effect of public s perceived usefulness perceived monetary value and perceived social value on intention to engage with corporate social responsibility in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Skripsi Membership