Debora Dian Pratama Budiharja
Analisis Pengaruh Nilai Iklan Ajakan Berdonasi Di Media Sosial Terhadap Tindakan Prososial Dengan Efek Moderasi Tingkat Pendapatan = The Influence of Social Media Charitable Advertising Value on Prosocial Behavior using Moderating Effect of Income
Fakultas Ilmu Komputer Universitas Indonesia, 2020
 UI - Skripsi Membership
Siahaan, Yosephine Tm
Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Daniel Fidelis Ganoto
Analisis peran social media untuk membangkitkan engagement dalam membeli kembali suatu merek : studi kasus social media campaign terhadap existing customers nissan = Analysis of social media role for generating an engagement towards customers desire to repurchase a brand case study social media campaign towards existing customers nissan / Daniel Fidelis Ganoto
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Deni Sundawa
Penetrasi pasar dan diversifikasi produk bagi pelanggan "dine-in" serta promosi melalui media sosial intagram gerai pisang cokelat cakra Kota Bandung = Market penetration and product diversification for "dine in" customers and promotion through instagram social media for pisang coklat cakra's outlet in Bandung City
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership