Human brand model pada e-commerce di Indonesia (Studi kasus Tokopedia) = Human brand model in e-commerce in Indonesia (Tokopedia case study).

Brand Ambassador Dalam Digital Marketing E-Commerce: Studi Pengaruh Pemilihan Bintang K-Pop terhadap Brand Awareness, Brand Image dan Keputusan Pembelian Konsumen Milenial Pengguna Aplikasi Belanja Online = Brand Ambassadors in E-Commerce Digital Marketing: Study of the K-Pop Stars Effects on Brand Awareness, Brand Image and Purchasing Decisions on Online Shopping Applications Millennial Users

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia

Pengaruh Perceived Brand Leadership Terhadap Consumer Satisfaction dan Repurchase Intention (Studi pada E-commerce Shopee) = The Effect Of Perceived Brand Leadership On Consumer Satisfaction and Repurchase Intention (Study On E-Commerce Shopee)