Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
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Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
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Shimp, Terence A.
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
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Ahuja, B. N.
Public relations and advertising
Surjeet Publications, 1990
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Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
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