Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
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Sandage, C.H.
Advertising : theory and practice / by C.H. Sandage and Vernon Fryburger
Richard D. Irwin, 1960
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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Wells, William D.
Advertising
Prentice-Hall, 2000
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Weilbacher, William M
Advertising
Macmillan, 1979
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