Rayshofi Nadira Rais
Strategi Social Media Marketing Dalam Membangun Brand Awareness Brand Kosmetik Pada Perempuan Generasi Z Di Indonesia = Social Media Marketing Strategy in Building Cosmetics Brand Awareness Among Generation Z Women in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Shafira Risa Amalina
Competitive advantage in the luxury automobile industry: customer participation and customer brand engagement = Keunggulan kompetitif dalam industri mobil mewah: partisipasi pelanggan dan keterlibatan merek pelanggan
2020
 UI - Makalah dan Kertas Kerja
Verdino, Greg
microMarketing : get big results by thinking and acting small
Mc-Graw-Hill, 2010
 Buku Teks SO
Marlia Yossie
Analisis Strategi Multiplatform pada Industri Pertelevisian Indonesia (Studi Kasus NET.) = Analysis of Multiplatform Strategies in The Indonesian Television Industry (Case Study NET.).
2020
 UI - Tesis Membership
Diandra Azzahra Kalista
Evaluation Of Digital Media Strategies Implementation For Seasonal Marketing: An Analysis Of Before And During Ramadan Campaigns For Rice Cookers And Blenders At PT EJA Homelife Indonesia = Evaluasi Implementasi Strategi Media Digital untuk Pemasaran Musiman: Analisis Kampanye Pra-Ramadan dan Selama Ramadan untuk Penanak Nasi dan Blender di PT EJA Homelife Indonesia =
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2024
 UI - Tugas Akhir