Satisfaction: a behavioral perspective on the consumer/Richard L. Oliver

Consumer value : a framework for analysis and research

Etnosentrisme konsumen : studi pada konsumen merk lokal Indonesia di Bandung = Indonesian young consumer ethnocentrism of fashion local brand : study of Indonesian local brand consumer in Bandung

Studi pengambilan keputusan konsumen oleh forward looking consumer: penerapan model analisis varians multivariat non-hirarkhi

Pengaruh Persepsi Nutritional Value, Sensory Appeal, Price, dan Health Consciousness Frozen Chicken Nugget Terhadap Consumer’s Purchase Intention = The Influence of Perceived Nutritional Value, Sensory Appeal, Price, and Health Consciousness of Frozen Chicken Nugget on Consumer's Purchase Intention