Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice Hall International, 1991
 Buku Teks
Kotler, Philip
Marketing management : analysis, planning, implementation, and control
Prentice-Hall, 1991
 Buku Teks
Islamic perspectives on the new millennium
edited by Virginia Hooker and Amin Saikal; Institute of Southeast Asian Studies.
ISEAS, 2006
 Buku Teks
Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, 2001
 Buku Teks
Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
 Buku Teks