Sheth, Jagdish N.
Global marketing perspectives
Ohio South-Western Pub, 1989
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Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, 2001
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Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
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Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
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Wales, Hugh G.
Changing perspectives in marketing / Hugh G, Wales
The University of Illinois Press , 1951
 Buku Teks