Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
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Delong, Thomas
Professional services : text and cases
McGraw-Hill Irwin, 2003
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Rakich, Jonathon S.
Cases in health services management
W.B. Saunders, 1983
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Rakich, Jonathon S.
Cases in health services management
Health Professions Press, 1990
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Ferrell, Wilfred A
Strategies in prose /​ Wilfred A. Ferrell, Nicholas A. Salerno.
Holt, Rinehart and Winston, 1978
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