Cunningham, Lynne
The quality connection in health care : integrating patient satisfaction and risk management
Jossey-Bass, 1991
Buku Teks
Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
Buku Teks
Service quality improvement : the customer satisfaction strategy for health care
edited by Wendy Leebov
American Hospital Publishing, 1994
Buku Teks
Charns, Martin P.
Health care organizations : a model for management
Prentice-Hall, 1983
Buku Teks
McLean, Robert A.
Financial management in health care organizations
Delmar, 1997
Buku Teks