Kotler, Philip
Principles of marketing
Prentice-Hall, 1996
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Kotler, Philip
Principles of marketing
Prentice-Hall, 2001
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Kotler, Philip
Principles of marketing
Prentice-Hall, 1999
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Kotler, Philip
Principles of marketing
Pearson, 2014
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Kotler, Philip
Principles of marketing
Pearson Education, 2016
Buku Teks