Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
Buku Teks
Surmanek, Jim
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
Buku Teks
Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
Buku Teks
Davis, Martyn P.
Handbook for media representatives / Martyn P Davis
Business Publications Limited, 1967
Buku Teks