Twitter is not a strategy : rediscovering the art of brand marketing

Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah

Brand power

Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)

Pengaruh kepribadian konsumen terhadap brand engagement berdasarkan prilakunya di facebook (studi kasus: facebook Fan Page 98,7 Gen Fm) = Impact analysis of personal traits towards brand engagement depends on their behavior on facebook case (study facebook Fan Page Gen Fm)