Najdja Sadine Eldiena
Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Nindyati Dwi Andari
Pengaruh penempatan produk lipstik Maybelline the powder mattes pada film "The guys" terhadap minat beli konsumen = The influence of product placement of Maybelline the powder mattes lipstick in "The guys" movie toward purchase intention
2017
 UI - Skripsi (Membership)
Dina Uliana
Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Muhammad Elbert Ongko
Analisis perilaku pembelian barang fashion tiruan di Indonesia = Analysis of counterfeit fashion purchase in Indonesia
2018
 UI - Skripsi (Membership)
Oki Suryolaksono
Perancangan strategi pengembangan produk sepatu kategori sneakers menggunakan metode house of quality (HOQ) = Designing product development strategy for sneakers category using house of quality (HOQ) hoq method
2016
 UI - Skripsi (Membership)