Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand

Pengaruh penempatan produk lipstik Maybelline the powder mattes pada film "The guys" terhadap minat beli konsumen = The influence of product placement of Maybelline the powder mattes lipstick in "The guys" movie toward purchase intention

Analisis perilaku pembelian barang fashion tiruan di Indonesia = Analysis of counterfeit fashion purchase in Indonesia

Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA

Perancangan strategi pengembangan produk sepatu kategori sneakers menggunakan metode house of quality (HOQ) = Designing product development strategy for sneakers category using house of quality (HOQ) hoq method