Hana Herwika Maulidia
Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Alvin Eryandra
Peran brand affect dalam memengaruhi hubungan antara perceived ethicality dan brand loyalty pada konsumen lanjut usia = The role of brand affect in influencing the relationship between perceived ethicality and brand loyalty in older consumers
2017
 UI - Tesis Membership
Arum Tias Astiningsih
Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Marsya Monazella
Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Abubakr Maulwi Chalid
Menguji Hubungan Brand Loyalty dan Cross-Category Loyalty Sportswear: Pengaruh Brand Experience dan Brand Trust pada Pengguna Sepatu Sepakbola = Testing The Relationships of Brand Loyalty and Cross-category Brand Loyalty: Effects of Brand Experience and Brand Trust on Football Boot Users
Fakultas Ekonomi dan Bisnis Universitas Indinesia, 2025
 UI - Skripsi Membership