Syifa Chairani
Pengaruh city branding dengan menggunakan media sosial terhadap pembentukan citra kota = The effect of city branding by using social media against the forming of city image
Universitas Indonesia, 2015
 UI - Tesis (Membership)
Hanif Pramudya
Penggunaan aktivitas komunikasi pemasaran melalui media sosial dalam mempengaruhi respon pelanggan: peran mediasi brand equity = The effect of social media marketing communication activities on customer responses: a mediating roles of brand equity
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Septy Wulandari
Strategi branding melalui relationship management di media sosial sebagai pendekatan alternatif untuk memperkuat merek destinasi wisata Kota Jakarta = Branding strategy through relationship management in social media as an alternative approach to strengthen destination branding of Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Brigitta Sasotya Maharani
Employer branding korporasi multinasional via media sosial: analisis citra brand agensi x di Instagram = Multinational corporation employer branding through social media: brand image analysis for advertising agency x on Instagram
2019
 UI - Skripsi (Membership)
Nadia Izzati
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)