Syifa Chairani
Pengaruh city branding dengan menggunakan media sosial terhadap pembentukan citra kota = The effect of city branding by using social media against the forming of city image
Universitas Indonesia, 2015
 UI - Tesis Membership
Hanif Pramudya
Penggunaan aktivitas komunikasi pemasaran melalui media sosial dalam mempengaruhi respon pelanggan: peran mediasi brand equity = The effect of social media marketing communication activities on customer responses: a mediating roles of brand equity
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Nadia Izzati
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Brigitta Sasotya Maharani
Employer branding korporasi multinasional via media sosial: analisis citra brand agensi x di Instagram = Multinational corporation employer branding through social media: brand image analysis for advertising agency x on Instagram
2019
 UI - Skripsi Membership
Meuthia Alifia Kadi
Pengaruh perceived social media marketing activities terhadap brand loyality melalui brand dan value conciousness pada konsumen McDonald's di Kota Depok = The Effect of perceived social media marketing activities through brand and value consciousness towards brand loyalty of McDonald's Consumer in Depok City
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership