Evi Nafisah
Pengaruh Experietial Marketing terhadap Customer Loyalty melalui Customer Satisfaction Studi Pada LifeSpa Fitness South Quarter = The Effect of Experiential Marketing Towards Customer Loyalty through Customer Satisfaction (Case Study : LifeSpa Fitness South Quarter)
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Andre Trifanni
Pengaruh bauran pemasaran terhadap perceived value, perceived positioning dan loyalitas pelanggan Indosat Mentari = The influence of marketing mix on perceived value, perceived positioning and customer loyalty of Indosat Mentari
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Velly Priliana
Pengaruh pemasaran media sosial terhadap minat berkunjung wisatawan muslim pada destinasi wisata halal di Indonesia = The influence of social media marketing towards intention of moslem tourists to visit halal tourism destinations in Indonesia.
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2019
 UI - Tesis (Membership)
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Strategi pemasaran dan aplikasi experiential marketing (Studi kasus pada PT Garuda Indonesia).
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Skripsi (Membership)