Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Peran Involvement Terhadap Pembentukan Attitude dan Purchase Intention di dalam Media Sosial Brand (Studi Kasus: TikTok) = The Role of Involvement in the formation of Attitude and Purchase Intention on Brand's Social Media (Case Study: TikTok)

Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer