Sharfina Jasmine
Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah
2017
 UI - Skripsi (Membership)
Daniel Aditama
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Billy Koesoemadinata
PENGARUH KONTEN PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP BRAND AWARENESS DAN BRAND ASSOCIATION UANG ELEKTRONIK ?OVO? Studi di Kalangan Generasi Millennial = THE IMPACT OF ADVERTISING CONTENT AND SALES PROMOTION TO BRAND AWARENESS AND BRAND ASSOCIATION OF ELECTRONIC MONEY OVO Study on Millennial Generation
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis (Membership)
Heisa Nugraha
Pengaruh Brand Equity terhadap keputusan pembelian pada Market B2B : studi kasus customer PT Astra Graphia = The influence of brand equity for purchasing decision in B2B market : case study customer in PT Astra Graphia / Heisa Nugraha
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Fijria Rahmawati
Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)