Silitonga, Moses Frans Romual
Analisis implementasi strategi komunikasi pemasaran konten naratif produk e-commerce berbasis komunitas = Implementation analysis of the marketing communication strategy in narrative content for community based e commerce products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Nesya Vanessa
Contextual marketing based on customer buying pattern in grocery e-commerce: the case of bigbasket.com (India)
Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
 Artikel Jurnal
Mohammad Nur Aliman Karim
Analisis faktor-faktor yang mempengaruhi repurchase intention pelanggan e-commerce B2C : studi kasus PT XYZ = Analysis of factors affecting repurchase intention B2C e-commerce customers : case study PT XYZ
Fakultas Ilmu Komputer Universitas Indonesia, 2016
 UI - Tugas Akhir
Winggar Pastian Pramulina
Perancangan strategi e-commerce: studi kasus PT Astra International Tbk - Astraworld = Designing e-commerce strategy case study PT Astra International Tbk-Astraworld
Fakultas Ilmu Komputer Universitas Indonesia, 2017
 UI - Tesis (Membership)
Zura Akhmad Fakhrurrozi
Analisis customer engagement pada bisnis social commerce : perbandingan antara platform instagram dan online marketplace c2c shopee gynda hijab store = Customer engagement analysis in social commerce : business comparison between instagram and c2c online marketplace shopee gynda hijab store
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja