Innovation strategy through co-creation in consumer technology industry to create sustainable competitive advantage = Inovasi bersama produsen dan konsumer di industri elektronik untuk membuat keunggulan kompetitif yang berkelanjutan

Customers and inter-firm collaboration as a source of sustained competitive advantage in video game industry = Pelanggan dan kolaborasi antar perusahaan sebagai sumber dari keunggulan kompetitif berkelanjutan dalam industri video game

Competitive advantage in the luxury automobile industry: customer participation and customer brand engagement = Keunggulan kompetitif dalam industri mobil mewah: partisipasi pelanggan dan keterlibatan merek pelanggan

Kecerdasan Buatan dalam Industri Ritel Online: Meningkatkan Pengalaman Pelanggan untuk Mendapatkan Keunggulan Kompetitif = Artificial Intelligence in Online Retail Industry: Improving Customer Experience to Gain Competitive Advantage

Pengaruh Orientasi Pasar, Inovasi Pasar dan Adaptabilitas Lingkungan melalui Keunggulan Bersaing terhadap Kinerja Perusahaan Distribusi Pemanas Air Tenaga Surya di Indonesia = The Effect of Market Orientation, Market Innovation and Environmental Adaptability through Competitive Advantage on the Performance of Solar Water Heater Distribution Companies in Indonesia