Understanding new technology adoption: investigating the mediating effects of attitude toward self service technology (SST) on antecedent beliefs and intention to use SST: a comparison study to facilitate transaction and SST with customer service purpose = Memahami proses adopsi teknologi baru: meneliti efek mediasi dari attitude terhadap self-service tehnology (SST) pada antecedent beliefs dan intention to use: membandingkan SST untuk memfasilitasi transaksi dan SST untuk customer service