Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products

Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users

Analisis purchase involvement, perceived risk, dan trust konsumen dan pengaruhnya terhadap online repurchase intention pada online merchant = Analysis of purchase involvement perceived risk andconsumer s trust and its effect to online repurchase intention in online merchant

Hubungan antara Instagram selebriti endorsement terhadap niat pembelian konsumen = The Relationship between Instagram celebrity endorsement towards consumers purchase intention

Analisis pengaruh celebrity endorsement terhadap minat beli konsumen melalui sikap atas iklan pada produk: studi kasus pada selebriti Dian Sastro dengan brand kecantikan dan makeup L'oreal Paris = Analysis of Influence of celebrity endorsementon Ccnsumer purchase intention for existing products: a case study of celebrity endorsement Dian Sastro with the beauty and makeup brand L'oreal Paris