Pilih selebriti atau orang biasa? Pengaruh tipe pendukung terhadap intensi membeli di Instagram = Choose celebrity or common people. The influence of endorser type towards purchase intention on Instagram

Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults

Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products

Pengaruh tingkat pemujaan selebriti, kesempatan bertemu selebriti, serta persepsi kongruensi selebriti dan produk terhadap perilaku membeli produk = The Influence of celebrity worship level, opportunity to meet celebrity, and perception of congruence between celebrity and product toward purchasing behavior

Pengaruh tipe selebriti terhadap Third Person Perception dalam konteks Celebrity Endorsed Advertising di Instagram = The influence of celebrity types on Third Person Perception in Celebrity Endorsed Advertising context on Instagram