Pilih selebriti atau orang biasa? Pengaruh tipe pendukung terhadap intensi membeli di Instagram = Choose celebrity or common people. The influence of endorser type towards purchase intention on Instagram

Analisis pengaruh social media instagram advertising terhadap purchase intention pada generasi milenial di Jakarta, Banten, dan Jawa Barat = Analysis of the influence of social media instagram advertising against the purchase intention on the millennial generation in Jakarta, Banten, and West Java

Pengaruh Sikap terhadap Iklan Sebagai Mediator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Attitude Toward Advertisement as A Mediator Between Credibility`s Influencer Instagram and Purchase Intention

Pembentukan trust pada pemasaran online: studi kasus belanja online di media sosial instagram = Trust establishment in online marketing: case study of online shopping in social media instagram

Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users