Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo

Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement

Pengaruh evaluasi firm created content dan user generated content terhadap customer based brand equity = Effect of firm created content and user generated content evaluation on customer based brand equity

Pengaruh Perceived Homophily dan Kredibilitas Akun TikTok @Mmivia Melalui Perspektif Attitude Towards User-Generated Content (UGC) terhadap Minat Beli Produk Fashion Lokal = The Effect of Perceived Homophily and the Credibility of the @Mmivia TikTok Account Through the Perspective of Attitude Towards User-Generated Content (UGC) on the Interest in Buying Local Fashion Products

Analisis Pengaruh Perilaku Omnichannel/Showrooming terhadap Pembuatan User-generated Content pada Konsumen Gen Z di Indonesia = Analysis of the Influence of Omnichannel/Showrooming Behavior on User-generated Content Creation of Gen Z in Indonesia